The short lived bloom opens before sunrise and is most beautiful from just before dawn till about mid-morning when it fully opens. By night fall it wi , Tolerance, Not salt tolerant of inundation by salty or brackish water. Low/no tolerance of salty wind or direct salt spray , Habitat, Dry sandy soils, flatwoods, pine barrens, sandhill, scrub, and disturbed areas , Did You Know?, Showy flowers Attract a wide variety of insect pollinators.  One documented bee pollinator is Augochlorella aurata (Deyrup et al. 2002).

This is Florida's only native annual sunflower.  The Bradford County location is near both a major road and a railroad and may be a waif. Moist wildf , Tolerance, Not salt tolerant of inundation by salty or brackish water. Low/no tolerance of salty wind or direct salt spray , Wildlife, Birds and small mammals eat the seeds. , Habitat, Pinelands, savannas, ruderal. , Did You Know?, Showy flowers Primarily pollinated by bees. The goldenrod soldier beetle (a.k.a. leatherwing beetle (Chauliognathus pensylvanicus) is a goldenrod pol