The showy part of this plant is the bracts which are pink to lavender. Flowers are actually small, whitish to yellowish, with purple spots. Wildflowe , Tolerance, Not salt tolerant of inundation by salty or brackish water. Some tolerance to salty wind but not direct salt spray. , Considertions, Can get rangy and fall over, but trimming in early summer will keep it bushier. , Wildlife, Attracts hummingbirds. , Habitat, Dry disturbed areas, old fields, and upper sand dunes. , Did You Know?, Aroma, fragrance, Showy flowers Attracts many bees, butterflies, and moths.

This species is almost endemic to Florida.  Its range overlaps into southern Georgia and southeastern Alabama. The range includes all of Florida thoug , Tolerance, Not salt tolerant of inundation by salty or brackish water. Low/no tolerance of salty wind or direct salt spray , Wildlife, Said by Bok Tower to sometimes attract hummingbirds. Seeds likely dispersed by wind. , Habitat, Dry flatwoods, sandhill, ruderal areas. Well-drained upland habitats , Did You Know?, Showy flowers Larval host to Baltimore checkerspot (Euphydryas phaeton) Attracts bees.

Specimen plant, hedge plant. Large shrub to small tree. Large, showy, shiny leaves. , Tolerance, Not salt tolerant of inundation by salty or brackish water. Moderate. Tolerant of salty wind and may get some salt spray. Exposure to salt spray wo , Considertions, Dioecious (separate male and female plants), so both male and female are required to get fruits. Mature fruits are not attractive (young fruits are ni , Wildlife, Fruit is eaten by birds and mammals.  Mockingbirds specifically are reported to enjoy the fruits. , Habitat, Coastal hammocks. , Did You Know?, Showy flowers, Interesting foliage, Hurricane wind resistance Larval host plant for tantalus sphinx (Aellopus tantalus) moths. Nectar plant for mangr